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Superdry Signs Up for Global RFID Roll-Out with Nedap

Nedap’s RFID software platform enables Superdry to unlock omnichannel potential.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Nedap announced that Superdry has signed up for !D Cloud, Nedap’s leading RFID software platform. This is an important step in the retailer’s omnichannel strategy, with the objective to increase inventory accuracy and align online and physical store sales. The RFID deployment involves more than 200 stores across the globe, with initial focus on the UK, European and US markets.
 
Superdry started investigating RFID a few years ago with the ambition of increasing inventory accuracy. This ultimately would lead to better customer experiences in store and online, as the right product would always be available at the right time.
 
“We have a strong belief in RFID as a core technology and we are convinced this will be a fundamental building block of our strategic direction moving forward,” said James Eastwood, implementation manager at Superdry. “In order to best manage our customer offering it is critical that we have an accurate view of store inventory. This allows us to maximize sales floor availability and presents a number of other great omni-channel opportunities. We can only achieve this by using state-of-the-art technology, which should be easy and intuitive to use by our store staff. Nedap’s !D Cloud solution gives us the foundation to achieve our strategic goals and also benefit from other RFID use cases throughout our supply chain.”

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